Dubai, UAE — Available Now
10+ years building integrated campaigns, brand strategies, and creative productions across the GCC and MEA. From government to healthcare to entertainment — I make brands matter.
About
I am a Senior Marketing Manager based in Dubai with over 10 years of experience delivering integrated campaigns across healthcare, government, real estate, F&B, and entertainment. Currently at Cigna Healthcare, owning the full MEA marketing budget and leading campaigns across the Middle East, KSA, and Africa.
My background spans both agency and client side — giving me fluency across strategy, creative production, digital marketing, events, and stakeholder management. I have led work for DWTC, Disney Arabia, Etihad Cargo, Property Finder, NBA India, EAD Abu Dhabi, and Carrefour UAE.
I believe great marketing is equal parts rigour and instinct. Data shapes the strategy. Craft earns the attention. Results prove the idea.
Selected Work
Produced the flagship brand film for EAD's Mission to Zero campaign, eliminating single-use plastics across Abu Dhabi. Led end-to-end production from scripting and pre-production through on-ground coordination and post, ensuring the output aligned with the campaign's strategic messaging. Anchored a wider integrated campaign across earned, owned, and paid channels and won MEPRA Gold.
Collaborated on the pre-launch film for the Middle East debut of Disney's The Lion King at Etihad Arena, Yas Island. The campaign featured a live performance of Circle of Life atop the arena, transforming the venue into Pride Rock. The musical ran for four weeks and sold over 50,000 tickets — a regional record.
Developed a full content strategy and produced brand video and photography suite for the launch of Flayva at Al Ghurair Centre, Deira — a vibrant street food hall featuring 23 homegrown concepts. Visual assets were deployed across digital platforms and in-mall promotions, establishing Flayva as a culinary destination in Dubai.
Delivered 243 integrated video and content campaigns across 12+ DWTC verticals including GITEX Dubai, One Central, Dubai Sports World, and Hospitality. Achieved an 80% increase in online engagement over the retainer period, maintaining a 95%+ on-time delivery rate across all productions.
Led full marketing and logistics execution for a CII-accredited 3-hour CPD broker education programme across Dubai and Abu Dhabi. Delivered Eloqua email campaigns, landing pages, registration flows, branding briefs, venue management, broker toolkits, and a 60-second product video — resulting in measurable growth in SmartCare product sales post-campaign.
Served as Cigna Healthcare's lead marketing representative at HR Summit 2025, Dubai, as Platinum Sponsor. Managed full stand design, build, and on-site brand experience end-to-end — coordinating vendors, logistics, and on-ground execution. Recognised as Best Activation at the event against all sponsors.
Career
Cigna Healthcare
Owner of the full MEA marketing budget. Leading integrated campaigns across paid, earned, shared, and owned channels. Delivered SmartCare Academy, HR Summit Platinum Activation (Best Activation Award), Connect for Health podcast, and digital marketing across 10+ MEA markets.
House of Marketing
Leading pre-sales, RFP responses, and brand strategy for early-stage clients. Designing integrated marketing frameworks and coordinating cross-functional delivery teams across strategy, creative, and execution.
Action Global Communications
3-year retainer with Dubai World Trade Centre. 243 campaigns across 12 verticals. 80% engagement growth. Clients: Etihad Cargo, Disney Arabia, Property Finder, Carrefour UAE. MEPRA Gold Award winner for EAD Mission to Zero campaign.
Culture Machine Media
Produced content for Blush, Being Indian, and Epified driving 1M+ organic views. 81 videos for Reliance Foundation NBA in 6 months. Clients: NBA India, Quaker, Voot, Swarovski.
Ogilvy Dubai, Eye Studio, Be Unique Group, Razorblade Films & others
Started at Ogilvy Dubai as a digital marketing intern. Built foundations across creative production, brand storytelling, content strategy, and digital marketing through agency roles in Dubai and India.
Contact
Open to senior marketing roles across Dubai and the GCC. Available immediately. Happy to talk strategy, campaigns, or just good ideas.
