Dubai, UAE
Senior Marketing Manager
10+ years building integrated campaigns, brand strategies, and creative productions across the GCC and MEA. From government to healthcare to entertainment — I make brands matter.
About
Strategy
Craft
Results
Senior Marketing Manager based in Dubai with over 10 years of experience delivering integrated campaigns across healthcare, government, real estate, F&B, and entertainment. Currently at Cigna Healthcare, owning the full MEA marketing budget and leading campaigns across the Middle East, KSA, and Africa.
Background spans both agency and client side — giving me fluency across strategy, creative production, digital marketing, events, and stakeholder management. Work includes DWTC, Disney Arabia, Etihad Cargo, Property Finder, NBA India, and EAD Abu Dhabi.
Great marketing is equal parts rigour and instinct. Data shapes the strategy. Craft earns the attention. Results prove the idea.
Selected Work
Strategy
Craft
Results
Produced the flagship brand film for EAD's Mission to Zero campaign, eliminating single-use plastics across Abu Dhabi. Led end-to-end video production from scripting through post-production, anchoring a wider integrated campaign across earned, owned, and paid channels. Won MEPRA Gold for Best Environmental Campaign.
Collaborated on the pre-launch film for the Middle East debut of Disney's The Lion King at Etihad Arena. Circle of Life performed atop the arena, transforming it into Pride Rock. The show ran four weeks and sold 50,000+ tickets — a regional record.
Full content strategy, brand video, and photography suite for the launch of Flayva at Al Ghurair Centre — 23 homegrown concepts in one vibrant food hall. Visual assets deployed across digital and in-mall, establishing Flayva as a culinary destination in Dubai.
243 integrated campaigns across 12+ DWTC verticals. 80% increase in online engagement. 95%+ on-time delivery rate across events, hospitality, real estate, and retail.
Led full marketing execution for SmartCare Academy CPD programme and Cigna's Platinum Sponsor activation at HR Summit 2025, Dubai — winning Best Activation against all sponsors present.
📷 View Award PhotoVideo Work
Film
Story
Motion
Environment Agency Abu Dhabi
Mission to Zero — EAD Abu Dhabi
Disney / Etihad Arena
The Lion King — Pre-Launch Film
Proactiv Entertainment / Abu Dhabi
Circle of Life — Lion King Launch
Dubai World Trade Centre
DWTC Campaign
Dubai World Trade Centre
DWTC Campaign
Dubai World Trade Centre
DWTC Campaign
Dubai World Trade Centre
DWTC Campaign
Dubai World Trade Centre
DWTC Campaign
Dubai World Trade Centre
DWTC Campaign
Al Ghurair Centre, Dubai
Flayva Food Hall Launch
Blush ft. Ayushmann Khurrana
Article 15 — Throne of Equal Opportunities
Blush — Father & Daughter
Unexpected Partnership — World Cup Special
Blush ft. Aahana Kumra
Phuljhadi — Diwali Special
Blush ft. Tahira Kashyap Khurrana
Unblushed — Cancer Survivors Day
Student of the Year 2 ft. Tiger Shroff
The Voice of a Report Card
Being Indian ft. Cyrus Sahukar
Mumbai on Cars
Being Indian x Quaker
The Last Meal — #QuakerFeedAChild
P.C. Chandra Jewellers
Wedding Collection 2017
Indian Premier League
IPL 2017 — Ad Campaign
Dubai World Trade Centre
DWTC Campaign
Dubai World Trade Centre
DWTC Campaign
Dubai World Trade Centre
DWTC Campaign
Dubai World Trade Centre
DWTC Campaign
UAE — Arabic Campaign
Heroes Campaign
Career
Agency
Brand
Growth
Cigna Healthcare
Owner of the full MEA marketing budget. Leading integrated campaigns across paid, earned, shared, and owned channels. Delivered SmartCare Academy, HR Summit Best Activation, Connect for Health podcast, and digital marketing across 10+ MEA markets.
Luxfolio Real Estate
Managed residential property portfolios and guided clients through the full acquisition and rental lifecycle. Generated and qualified leads through targeted prospecting, closing over AED 60,000 in property rentals through relationship-driven selling.
Action Global Communications
3-year retainer with Dubai World Trade Centre. 243 campaigns across 12 verticals. 80% engagement growth. MEPRA Gold Award for EAD Mission to Zero video production.
Culture Machine Media
Produced content for Blush, Being Indian, and Epified driving 1M+ organic views. 81 videos for Reliance Foundation NBA in 6 months.
Ogilvy Dubai, Eye Studio, Be Unique Group, Razorblade Films & others
Started at Ogilvy Dubai as a digital marketing intern. Built foundations in brand storytelling, content strategy, and digital marketing across agency roles in Dubai and India.
Contact
Vision
Purpose
Impact
Happy to talk strategy, campaigns, or just good ideas.